VM Meenakshi

Led end-to-end UX processes from comprehensive research to rigorous usability testing, delivering interactive prototypes and collaborating within Agile sprints to drive continuous product improvement. Conducted in-depth user and market research, translating insights into strategic design artifacts, and worked directly with higher-level management to align design efforts with business objectives.

• Spearheaded end-to-end UX processes, including comprehensive user research, wireframing, and usability testing, significantly improving product usability and user satisfaction across multiple product life-cycles.
• Designed and delivered high-fidelity interactive prototypes, collaborating seamlessly within Agile sprints to accelerate development cycles and facilitate continuous product improvement.
• Conducted in-depth user interviews, surveys, competitive analysis, and market research, translating complex insights into actionable personas, task flows, and sitemaps that guided strategic design decisions.
• Collaborated directly with higher-level management to conceptualize and produce strategic prototypes, ensuring alignment of design initiatives with overarching business goals and vision.

Managed comprehensive market and user research, led mass communication and branding strategies, and successfully executed diverse advertising and PR campaigns. Fostered cross-functional collaboration to enhance user experience and ensure consistent brand messaging across all initiatives.

• Directed and executed extensive market and user research, coupled with competitive analysis, providing critical insights that informed and shaped successful marketing strategies.
• Led the development and implementation of mass communication and branding strategies, effectively aligning them with evolving user needs and market trends to enhance brand perception.
• Managed and executed a portfolio of impactful advertising campaigns, successful product launch events, and strategic Public Relations initiatives, driving significant market awareness and engagement.
• Fostered robust cross-functional collaboration with creative, technical, and sales teams, ensuring cohesive efforts to understand and fulfill complex user expectations.
• Significantly improved overall user experience by meticulously integrating research findings, feedback analysis, and ensuring consistent brand messaging across all touchpoints.